Trusted Health Marketing Consultancy
For 15 years, C2M Consulting has helped health practices grow their businesses through strategic marketing solutions.
We specialise in assisting solo practitioners, small clinics, mid-sized practices, and large healthcare organisations to attract and retain patients effectively.
Our extensive portfolio reflects deep sector expertise, gained through years of collaboration with healthcare professionals and direct patient engagement insights.
We deliver efficient, results-driven recommendations informed by meticulous strategic analysis.


Wallace Long
Founder / Director
Marketing your health practice effectively requires strategic focus amidst today’s competitive landscape. With countless channels to reach potential patients, prioritising the right tactics delivers both immediate results and sustainable growth.
As a dedicated health sector consultant, I specialise in helping practices expand and retain their patient base. My approach combines consumer behaviour insights with proven marketing methodologies, ensuring tailored solutions that address your unique challenges.
Strategic Expertise
I conduct comprehensive analyses of your current marketing activities, competitor positioning, and local market dynamics to identify high-impact opportunities. My recommendations focus on achievable, measurable outcomes – from boosting patient referrals to tripling enquiry volumes.
Proven Track Record
With over 20 years’ experience in health sector marketing, advertising, and communications, I’ve successfully guided small clinics, mid-sized practices, and large healthcare organisations. My strategies balance innovative digital approaches with traditional engagement methods, always aligned with healthcare compliance standards.
Commitment to Excellence
As an active member of the Australian Marketing Institute and Communications & Public Relations Australia, I maintain cutting-edge knowledge of evolving marketing trends and patient expectations. This ensures your practice benefits from both time-tested techniques and emerging best practices.
Personalised Partnership
I offer more than consultancy – as a trusted collaborator, I work alongside you to position your practice as a leader in your specialty. Services include:
- Competitor benchmarking to identify market advantages
- Localised marketing strategies targeting your community’s needs
- Performance tracking systems to quantify return-on-investment
Schedule your Free Consultation to discover how we can transform your patient acquisition and retention strategies.
Regards,
Wallace
I found the planning session with Wallace to be informative, professional and practical and now have an actionable list and clear direction for my business.