Excellent job of strategic planning over two days for our organisation. It enabled us to make strategic plans that, one year later, still seem viable. His style was easy and thoughtful, and worked.

David List

President, Australian Association of Collaborative Professionals

I have recently engaged Wallace to lead our Cancer Foundation through the process of rebranding, a new logo/identity and how to best communicate with our community.  I chose Wallace as he has assisted me with 2 previous projects, both with outstanding results.

Wallace is an expert in clear communication, in strategically distilling ideas down and streamlining the creative process into achievable steps. Having worked in this area over many years, Wallace has excellent contacts, is able to assist clients in ensuring that goals are achieved in a timely way and in my experience he always surpasses the expectation of those that he works with.

Dr Julia Maclean

St George Cancer Care

Collaborative Professionals (NSW) Inc is the professional association of interdisciplinary professionals trained in the dispute resolution process ‘collaborative practice’.

Wallace Long of C2M has worked with CPNSW for several years to develop and lift the profile of the organisation. His expertise has been invaluable.

Wallace has redeveloped the website and streamlined the processes for maintaining the register of members and reaching out to members including through newsletters and regular emails. The costs and stages of the project were set our clearly at the outset.

CP NSW greatly appreciated Wallace’s expertise and patience and he continues to provide ongoing services to the organisation.

Rosemary Norgate

Collaborative Professionals NSW

Wallace facilitated a Strategic Planning Session for the leadership group of the Baseball Umpires Association of SA.

He started by encouraging us to share what we were hoping to achieve within our organisation and helped us to refine this into a clear and simple statement that perfectly summed up one of our key objectives.

Once we had articulated this clear objective he then helped us formulate the basis of a plan to help us achieve that objective.

Wallace’s professionalism and experience was obvious as he kept us on the key task at hand and provided us with the framework for a plan that we continue to build on to this day.

Blake Halligan

President, Baseball Umpires Association of SA

Wallace has been invaluable for my business with his thought provoking insights into better understanding what our unique offer is, where our best sources of new customers lie and then how to structure our communication and business development strategy to get results. He is really attuned to this rapidly changing world our consumers inhabit.

Shaun Porter

Business Advisor & Accountant

Wallace provided a live Skype lecture for one of my communication design courses at Central Michigan University this semester.

The class includes students from a variety of disciplines around campus, and his thoughtful integration of design thinking, creative processes and client communication skills were applicable and invaluable to all of their areas of study.

Wallace also did a great job connecting with his audience by sharing personal life experiences that facilitated some good questions during the follow-up time. The take-away for students (along with some obvious enthusiasm and inspiration) was a better understanding of the connections between research, content and visual applications, strategy, and design thinking as a problem-solving (and finding) process that can be used in universal applications — and I learned a few things along the way as well!

Great job Wallace, and I’ll look forward to having you share at CMU again in the future.

Clark Most

Professor of Art & Design, Central Michigan University

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