The Person Behind the Practice Growth

I’m Wallace Long, a Practice Growth Consultant for allied health professionals.

I’ve worked at the intersection of health, marketing and communications across agencies, campaigns and consulting, and I’ve seen what actually moves a practice forward, and what doesn’t.

I understand both the clinical world and how patients make decisions, and I use that to help allied health practitioners build practices that are full and sustainable.

My focus is the practitioners running solo and small practices who are great clinicians, have a sense of what they need to do, and want clarity, confirmation and a practical plan to move forward with confidence.

The questions I hear most: Where will my next patients come from? What should I actually be doing to grow? How do I make this sustainable?

I help answer those questions clearly and practically. The plans we build together are grounded in real experience, not generic business advice.

My background includes co-founder of CWFS Advertising, a health advertising agency with offices in Sydney, Melbourne, Auckland and Singapore, later acquired by McCann Health. In 2010 I founded C2M Consulting. I am a Certified Practising Marketer and a member of Communications & Public Relations Australia.

Health Practice Insights

I host the Health Practice Insights podcast – practical growth and marketing strategies for allied health practice owners, with real conversations from practitioners and experts about what’s worked and what hasn’t. You can find it on Spotify, Apple Podcasts and YouTube.

I work with practitioners face-to-face and online, am based in Adelaide with a willingness to travel across Australia.

Most practitioners leave our first session clear on what their practice needs to grow, and exactly how to get there.

If that sounds like the right conversation for you, please get in touch.