Introducing Health Practice Insights: Growth Strategies for Allied Health Practice Owners

Health Practice Insights Podcast

Written by Wallace Long

Wallace is a marketing consultant with a proven track record in assisting health practices to attract new patients. Tailored, cost-effective solutions for all sized practices.

Marketing | Podcast

May 27, 2025

C2M Consulting proudly announces the launch of the Health Practice Insights Podcast, a new show dedicated to empowering health practice owners with the business knowledge and strategies they need to thrive in a rapidly evolving sector.

Hosted by Wallace Long, Health Practice Insights delivers in-depth interviews with leading experts across finance, law, technology, human resources, and marketing. Each episode explores the most pressing challenges facing health practice owners today—rising business costs, maintaining profitability, attracting and retaining skilled staff, growing patient numbers, and keeping pace with technological change.

Recent research from CommBank and the Royal Australian College of General Practitioners (RACGP) underscores these challenges as top concerns for health practice owners in 2024. The podcast brings these issues to the forefront, offering actionable insights and fresh perspectives from industry leaders, health associations, and practice owners who are navigating these complexities firsthand.

“Our goal is to provide practical advice and real-world strategies that health practice owners can implement immediately,” says host Wallace Long. “By sharing expert knowledge and the lived experiences of business owners, we aim to help practices not just survive, but grow and succeed.”

Health Practice Insights is available now, with new episodes released monthly. The podcast is brought to you by C2M Consulting, trusted marketing advisors to the health sector.

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