Established for over 10 years, the Australasian Hepatology Association (AHA) is the peak professional body supporting and educating hepatology nurses and allied health professionals across Australia and New Zealand.
As the AHA entered maturity in its second decade the AHA Board approached C2M with the brief to, firstly engage its membership base, and secondly to advise on how the organisation could continue to grow in an environment that was seeing increased competition, and a change in funding models.
The first step was for C2M to facilitate a Strategic Planning session with the AHA Board. This confirmed the organisations purpose and identified the key areas for their ongoing activities.
Post the Strategic Planning Session a Business Plan and subsequent Communication Strategy were developed. As a result an e-commerce responsive website was developed, along with email and social media strategies.
The new website is central to the strategy and provides members, potential members and other stakeholders with the ability to find and download resources, view videos, and access training.
The member’s area provides access to further resources as well as a payment gateway for membership payments and renewals.
Ongoing work saw C2M assist the AHA to identify and access funding resources that has seen their annual conference, research projects and training initiatives funded.