Introducing Health Practice Insights: Growth Strategies for Allied Health Practice Owners

About the Podcast

C2M Consulting proudly announces the launch of the Health Practice Insights Podcast, a new show dedicated to empowering health practice owners with the business knowledge and strategies they need to thrive in a rapidly evolving sector.

Hosted by Wallace Long, Health Practice Insights delivers in-depth interviews with leading experts across finance, law, technology, human resources, and marketing. Each episode explores the most pressing challenges facing health practice owners today – rising business costs, maintaining profitability, attracting and retaining skilled staff, growing patient numbers, and keeping pace with technological change.

Recent research from CommBank and the Royal Australian College of General Practitioners underscores these challenges as top concerns for health practice owners in 2024. The podcast brings these issues to the forefront, offering actionable insights and fresh perspectives from industry leaders, health associations, and practice owners who are navigating these complexities firsthand.

“Our goal is to provide practical advice and real-world strategies that health practice owners can implement immediately,” says host Wallace Long. “By sharing expert knowledge and the lived experiences of business owners, we aim to help practices not just survive, but grow and succeed.”

Health Practice Insights is available now, with new episodes released monthly. The podcast is brought to you by C2M Consulting, trusted marketing advisors to the health sector.

Wallace Long

Wallace Long is the Host of the Health Practice Insights Podcast, and Founder/Director of C2M Consulting, trusted marketing advisors to the health sector.

Transcript

Hi, I’m Wallace Long and welcome to the Health Practice Insights Podcast.

The podcast that brings you the business knowledge that matters most.

Join us for insightful interviews with leading experts as Health Practice Owners discover fresh perspectives, the latest insights and growth strategies for their practice.

In 2024 separate health sector research by the CommBank and RACGP (1,2) highlighted the main challenges faced by Health Practice Owners.

increasing business costs

• business profitability
• sourcing and retaining health professional and support staff
• growing and maintaining patient numbers
• keeping up with new technology

In this podcast I’ll be speaking with leading experts in the fields of finance, law, technology, human resources and marketing.

I’ll be reaching out to health associations to gain their perspective, and look forward to speaking with health business owners to hear their approach to tackling these challenges in their businesses.

The Health Practice Insights podcast is bought to you by C2M Consulting, marketing advisors to health practices.

If you’d like to find out more about this podcast you can jump on our website www.healthpracticeinsights.com.au

(1) Unearthing drivers of patient demand and practice productivity. CommBank Dental Insights 2024. Australian Dental Association 2024.  (2) General Practice Health of the Nation 2024 – an annual insight into the state of Australian general practice. Royal Australian College of General Practitioners 2024.

Disclaimer

This podcast is for informational purposes only. The views expressed are those of the hosts and guests and do not constitute professional advice. We make no representations or warranties regarding the accuracy, completeness, or applicability of the content. You should consult your professional advisors for specific advice relating to your situation.